Beyond ChatGPT: 15 AI tools B2B marketers need in their workflow
written by
Călin Alungulesă
date
19 May 2025
"Hey, ChatGPT, please write an article about..."
Uhm, no. That’s not how we do things around here, and hopefully you don’t either. As a marketer, you know better than most that the magic doesn't happen with a simple prompt. It's about finding the right tool for the right job, then using it with purpose. This is where your experience and marketing knowledge come into play.
With the launch of new tools daily, the AI landscape is becoming increasingly complex, particularly for B2B marketers. While everyone talks about implementing AI, few discuss which specific tools solve which problems.
The problem with most AI tool lists
Most roundups of AI marketing tools read like feature lists. They tell you what each tool does, but not how it fits into your workflow or why it matters to your specific challenges as a B2B marketer.
In this guide, we’ll show you our favorite 15 tools that have been tried and tested (by us or clients), what they do, and where they fit in your marketing workflow.
Let's begin with the foundation:
AI tools for content creation
1. Claude.ai
Specialty: Content ideation, Brainstorming, Creation
Unlike many of its competitors, we found that Claude is far superior in understanding nuanced prompts and delivers more than just AI-generated content. Its ability to brainstorm unconventional angles makes it invaluable for differentiation in crowded B2B spaces.
When to use it: Early in your content development process, when you need conceptual differentiation rather than just execution.
2. Perplexity.ai
Specialty: In-depth research
Content without substance doesn't convert in B2B. Perplexity.ai allows you to conduct deep research on complex industry topics, providing current citations and organizing information in a way that streamlines your content creation process. The depth of its analysis is particularly useful for creating authoritative and opinion-heavy pieces.
When to use it: When creating cornerstone content that needs to demonstrate true domain expertise and a balanced perspective.
3. NotebookLLM
Specialty: Structuring in-depth research
Think of NotebookLLM as your research partner that gathers information and helps you structure it into coherent narratives. Its organizational capabilities make it particularly valuable for content marketers who write about multiple complex topics at the same time.
When to use it: When working on complex content projects with multiple interconnected topics or developing comprehensive content strategies. We recommend starting your research with Perplexity.ai to gather your data and then plug it into NotebookLLM for a deeper understanding.
4. Grammarly
Specialty: Grammar checker
The veteran of the AI writing assistant world, Grammarly continues to evolve beyond simple grammar checking. Its tone detector and clarity suggestions are useful for ensuring consistency across all your B2B marketing materials.
When to use it: As a final quality control layer for all written content, especially in organizations with distributed content creation.
5. Wordtune
Specialty: Writing assistant
As an alternative (or extension) to Grammarly, Wordtune is great for rewriting complex ideas to improve clarity without losing accuracy. It is capable of fixing grammatical errors, understanding context and meaning, suggesting paraphrases or alternative writing tones, and generating written text based on context.
When to use it: When you need to create variations of technical content for different audience segments or levels of expertise, or when you just want to improve the clarity of your writing.
6. EasyGen
Specialty: LinkedIn content
With LinkedIn remaining the premier channel for B2B marketing, EasyGen does a great job at understanding and creating the type of content that works on the platform. It analyzes trending industry discussions and helps craft responses that position your brand as a thought leader.
When to use it: When you have valuable insights but struggle to format them for LinkedIn's unique environment.
AI tools for visual & video content
7. Vizard.ai
Specialty: Reels
Short-form video is the norm, even in the most traditional B2B sectors. Vizard.ai helps marketers quickly create reels and short videos from long formats, such as podcast episodes. Extract the best sections from the transcript or let the tool identify the most relevant segments using AI. Create templates and generate 5-10 reels in the same amount of time it would have taken you to create one.
When to use it: When you need to repurpose longer videos and create multiple reels.
8. Descript.com
Specialty: Videos
Descript has changed video editing by making it as simple as editing a document. For B2B marketers creating product demos, customer testimonials, or thought leadership videos, its AI-powered editing capabilities save countless hours while maintaining professional quality.
When to use it: When working with interview-based content or any video that requires precise editing of spoken content.
9. YouTube Summary
Specialty: Video transcripts & summaries
This Chrome extension enables marketers to quickly extract key insights from industry webinars, competitor videos, and thought leadership content posted on YouTube. It's a time-saving research tool that helps you stay current on industry trends without watching hours of video.
When to use it: For competitive research, industry analysis, and summarizing webinar and podcast episodes.
Specialized AI Marketing Tools
10. AIPRM
Specialty: Marketing prompts for ChatGPT
AIPRM's extensive collection of marketing-specific prompts helps B2B marketers get more precise results from ChatGPT. Rather than starting from scratch, these templates offer shortcuts for creating everything from email sequences to product descriptions optimized for technical audiences.
When to use it: When you're new to working with generative AI or need reliable, consistent results from tools like ChatGPT.
11. FATHOM
Specialty: AI notetaker
FATHOM transforms client calls and sales meetings into actionable intelligence. By automatically documenting customer pain points and requirements, marketing teams can refine their messaging to address specific needs.
When to use it: During customer research phases, sales conversations, and whenever you need to capture authentic voice-of-customer language.
12. DeepL
Specialty: Translator
Global B2B marketing requires nuanced translation that preserves technical accuracy. DeepL consistently outperforms other translation tools when handling specialized business terminology, making it essential for international B2B campaigns.
When to use it: When accuracy is non-negotiable in your translations, particularly for technical specifications, product descriptions, and specialized industry content.
13. Userled.io
Specialty: ABM landing page generator
Account-based marketing effectiveness depends on personalization. Userled.io generates custom campaigns tailored to specific target accounts, incorporating industry-specific visuals, terminology, and pain points for higher conversion rates.
When to use it: When implementing ABM strategies targeting high-value accounts that justify personalized content investments.
14. Playground
Specialty: Image generator
Creating custom visuals for B2B marketing materials often requires illustrations of complex concepts. Playground excels at generating images that accurately represent technical processes and abstract business concepts — a significant advantage for explaining complex B2B solutions.
When to use it: When you need to illustrate abstract processes, complex systems, or conceptual frameworks that don't exist as readily available images.
15. Bubbles Notetaker
Specialty: AI notetaker
Similar to FATHOM but with different strengths, Bubbles Notetaker focuses on organizing information from brainstorms and meetings into coherent summaries. Its collaborative features are particularly valuable for aligning sales and marketing messaging.
When to use it: During strategy sessions, cross-functional meetings, and collaborative planning, when capturing both the what and the why is essential.
The future is already here, it's just unevenly distributed
The B2B marketers gaining a competitive advantage aren't necessarily using different tools, they're using the same tools differently. They're approaching AI not as a replacement for their expertise but as an amplifier for their unique insights and perspectives.
Our latest research shows that brands that successfully leverage AI in 2025 will not merely automate for efficiency. Instead, they will use AI as a creative accelerator rather than a replacement. The best content will emerge from those who combine AI’s analytical capabilities with human emotional intelligence.
The question isn't whether your B2B marketing team will adopt these tools, it's whether you'll do so strategically or not. The difference will increasingly determine who leads their categories and who struggles to stand out in an increasingly competitive landscape.
