Our “Frontline insights” series brings together perspectives from B2B marketing leaders who are navigating the industry’s challenges in real time. We're exploring what's working, what's not, and how teams are adapting to economic uncertainty, shifting buyer behavior, and the latest technologies.
This conversation features Ramona Joita, SEO Consultant and Founder of Marketez, an agency delivering customized organic growth strategies, digital PR campaigns, and reputation-focused solutions for clients worldwide.
With more than 15 years in the industry and a regular presence at major marketing events like BrightonSEO, Ramona shares her perspective on what's delivering results now and how the search landscape is fundamentally changing.
When Ramona reflects on the tactics that delivered results last year, one stands out above the rest:
Ramona’s approach to digital PR combined short-term and long-term tactics in a strategic way. For immediate traction, she focused on social visibility through educational posts, insights backed by fresh data, speaking appearances, and features in industry publications. The thought-led outreach, built around unique findings and expert insights, generated recurring mentions across credible platforms.
For sustained long-term growth, the strategy centered on consistent blog content aligned with real search behavior and common pain points, along with data-driven analyses of e-commerce and digital trends.
The rising costs across digital marketing channels have shaped Ramona's strategic guidance for clients:
Brand building, although extremely important, is just one piece of the puzzle:
This philosophy aligns with observable shifts in client behavior. Clients are watching budgets more closely and taking extra time to evaluate options. But Ramona views this positively:
When asked about the most important skill for a B2B marketing leader right now, Ramona described creativity’s role in the age of everything-AI:
She uses AI extensively in her daily workflow to support content production, interpret complex data, extract strategic insights, run deeper analyses, and develop digital PR campaigns. These tools streamline research and speed up execution, but the human element remains essential:
Balancing long-term strategy with quick results has always been a challenge for organic marketers. Ramona acknowledges this tension but points to a new advantage:
This creates new possibilities for emerging companies:
Ramona anticipates a fundamental shift in how consumers interact with brands:
The implications extend beyond search behavior. Recent integrations with platforms like Shopify and Stripe signal where this is heading:
This evolution demands faster adaptation from marketers. Ramona used to build strategies a full year in advance. Now she plans in six-month cycles because the pace of change demands more flexibility. Her advice for staying relevant:
Share it with other marketers on the front lines so they can learn from these insights , or at least breathe a sigh of relief, knowing they're not the only ones navigating this chaos.
If you want to contribute and share your own insights, reach out to us here or on LinkedIn.