2023 was an amazing journey also because we’ve shared it with our collaborators, a diverse group of individuals whose unique perspectives, talents, and dedication have contributed to our clients’ growth.
Throughout last year, we’ve worked on many projects under the effect of the collaborative spirit that defines our agency. From brainstorming sessions to spontaneous huddles where solutions emerged, our collaborators have played a crucial role in achieving our clients’ objectives.
We are happy to team up with them and create together greater things for our clients!
In addition, read here our team members 2023 highlights.
A refresh to all the possible layers of my life
There are always peaks and difficult moments in life, but it doesn’t mean it will last forever. Rather, it means I’ll emerge stronger & more experienced once the trying period has passed, and keeping a positive mindset is key.
Not being positive and not trusting myself and my skills (as a freelancer), which resulted in a lot of stress and a feeling of professional uncertainty.
I needed a lot of external feedback to gain some trust in myself.
CANVA still remains my best pal <3
Self trust
Just hugging my husband, do some sports, enjoying the beach or cooking something I´ve never done before.
Too many 🙂
I´d go with the recent ones: The Skin I live In (directed by Almodovar) and Jurnalul lui 66 (written by Alexandra Furnea).
Starting 2023 with the uncertainty of `will I ever make it?` and finishing it with 12 hours a day workload, hehe.
That I am a strong person who inspires her friends to be braver.
Welcome to the rollercoaster ride!
How important your inner voice is (and the support of friends). As the saying goes, whether you think you can or you can’t, you’re right, and I learnt this in 2023. When I was told I can do something and was inspired to progress with the project, I had more confidence to see things through and saw the results.
Thinking I can do everything on my own (or that I have to). I know better now to not underestimate the power of expertise and focus. Even if I sort of know how to do something, it doesn’t mean that there isn’t a greater value in having a professional that is focused on that area to work on it and generate better results than I could.
Anything cloud based for storage or communication. Let’s go with Google Drive and the ability to work from my phone or laptop or any other device and have access to everything I need.
The superpower I always want – being able to eat whatever I want without getting fat.
Take a walk outside. Ideally, on the beach, when working remotely.
Book – Crossing the Chasm by Geoffrey Moore
Our mirror selfies from events with Diana Slabu ❤
Being told I am as work efficient as a swiss knife.
Building Bridges: The Path to Humanizing B2B Marketing
The importance of creating strong relationships and networks. Business is not only about transactions or strategies. It is fundamentally about people. Creating a network of supportive, like-minded collaborators, mentors, peers, and even competitors will give us more than any fancy strategies. It is not just about traditional networking, but about genuinely connecting with people, understanding their needs and challenges, and determining how you can make their lives better.
One big mistake that really helped me grow as an entrepreneur was underestimating the importance of systematizing and delegating within my businesses. When I first started out, I tended to try to control everything and keep too much on my plate. I thought that if I wanted things to be done right, I had to do them myself. This way of thinking made things less efficient, made me exhausted, and ultimately limited how much my businesses could grow.
A tool called “Personal Relationship Manager” that we developed ourselves. It helps me organize and keep track of important details and interactions, so I can effectively maintain and nurture my network. This tool has been really helpful for me to stay connected and engaged, which has improved my personal brand and professional network.
Enhanced empathy would be my choice, enabling me to better understand and connect with people’s needs.
On a bad day, I often found that a gym session or a day at the track racing my car helps to clear my mind.
The Stormlight Archive by Brandon Sanderson. A-MA-ZING!
The agency’s 10 years celebration.
“OMG, you lost so much weight.”
The explorer
Wether you like it or not, discipline (consistency) is key for success.
A single, main, revenue stream is never enough.
HubSpot
Financial discipline.
Going out to socialize.
Jesse J Anderson – Extra Focus
INBOUND23, GTM Summit 23
Being recognized as a top Revenue Operations professional by a few HubSpotters (employees at HubSpot).
How to work hard and stay funny
Double check everything.
Stressing so much for no real reasons. This gave me a few unnecessary headaches.
ChatGPT, so happy to live in the future and have cool tools by my side that save me lots of time when I have creativity gaps.
Multitasking with great success just like Raluca Apostol.
I don’t really have bad days, just things that don’t work out at certain points. I probably go take a nap, cuddling with my dog.
The Office. Watched it like it was a longer movie.
My progress review sessions that are so wholesome and kinda emotional.
That I am the best colleague she ever had.
Growth experiments
Client/project quality trumps quantity 24/7. This is my main insight looking back at freelancing full-time.
Don’t be afraid of failure, it will definitely come. Embrace it. Learn from it. And then just let it go.
Loom & MeetGeek.
Ruthless prioritization (in my personal and professional life).
Book a mentorship session on GrowthMentor and speak with enthusiastic entrepreneurs and marketers.
Alex Hormozi’s courses on Acquisition.com
Team building in Berlin with one of the marketing agencies I’m working with.
I’m getting really close to being referred to as a Growth Manager with an experimental mindset rather than a PPC specialist.
Unforeseeable
People are unpredictable and in a continuous change, and your audience is no exception.
It’s like when you offer a gift to a dear one that you have known for a long time – they might like it, they might not, even if you spent hours running the city for the perfect idea. And sometimes you just spontaneously buy a “silly” thing and it becomes the most wonderful gift they ever received.
Saying, “I can do that,” without taking a moment to think if I actually have the resources to do it.
More like a tool, but I love Notes – it’s where the unknown becomes familiar.
To stop the wars.
Although I came up with this question, I really try to step up from generalizations like ‘good’ or ‘bad’ :)).
But when I feel a bit meh, I do Bothmer exercises, go out with friends, journal or audio record myself to get things out of my head and listen in a few days to understand better what made me feel blue.
I’ll cheat on this one, because it’s so hard to choose. The movie that made me think “I’d mention this as inspiration if I’ll become a director” is Riddles of the Sphinx (1977, Laura Mulvey and Peter Wollen), but these stayed with me also: Anatomy of a fall (2023, Justine Triet), Rodéo (2022, Lola Quivoron) and Des journées entières dans les arbres (1977, Marguerite Duras).
As for books: The secret life of adults by Elena Ferrante, The Year of Magical Thinking by Joan Didion and All about Sarah by Pauline Delabroy-Allard.
There’s something special in the successful brainstorming sessions (when you don’t have many constraints in terms of how far you go) – there’s an idea that comes up from someone, then another person says “oh and we can do that”, another one says “and then that”.
Then something unique is born out of everybody’s contribution and we’re all excited to start working on it with this energy.
“Who does social media for this account?”.