Masterclass - Long terms vs short term: Where to focus for business growth?
The 5 principles of growth
19 November, 18:30 - 21:30
When evaluating marketing budgets, most business owners look at results: what are we going to get from this investment? For marketers, this means that they focus a lot of their energy into short term gains, that can demonstrate results, so they can get the manager’s buy in. But if there’s a long term game you can play, while also linking it to business growth?
Join us for a free masterclass hosted by Richard Parsons, Founding Partner of True Agency London for insights into how marketers build growth for the businesses they work in with a mix of long-term and short-term strategies, aimed at building the brand.
This Masterclass explores the 5 guiding principles of growth, looking at how marketing is connected to business goals and how it can impact true growth. Richard will share from his experience of over 30 years working with hundreds of companies of different sizes and discussing the principles that guide True.
True is one of only 30 agencies and the only B2B specialist to receive the Effectiveness Accredited recognition from The Institute of Practitioners in Advertising.
It recognises agencies with a proven focus, process and history of delivering strong business-level commercial outcomes for their clients.
Agenda
This masterclass is a great fit for marketing & business managers who want to understand how short-term and long-term growth fuel each other.
Richard
Richard started his career at Anderson & Lembke, the world’s largest B2B agency at the time and went on to become one of the early pioneers of digital marketing.
He has spent over 30 years devising strategies across numerous business sectors for both blue-chip and start-up companies.
Sign up
The masterclass is free, with pre-registration below.
If you sign up and won’t be able to make it, please let us know via email at office@ stoica.co
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