With the fierce competition and a sophisticated user who naturally researches and buys products online, optimizing your website to be on top of search results is perhaps the second most important priority, right after having an online presence. We provide search engine optimization services under a transparent and easy to follow framework.
Our process for delivering search engine optimization services is straightforward:
Step 1: Discovery / get to know your business – this is an exploration stage that we start by analyzing where you are today, who is the target audience, who is your competition, what topics and keywords best describe your business. The outcome of this step is setting our top goals so that we ensure we build on the right direction.
Step 2: Initial Search Engine Optimization audit – we assess the current situation of the website in terms of content, on-site optimization, link building and more. We conduct an in depth keywords research as well perform competition research / benchmarking to help us better prioritize the next steps. We are also checking the tools used for tracking and implement others if needed. The output is a set of key metrics to track, first list of focus keywords together with a list of recommended tasks.
Step 3: Implementation – once we have a good understanding of the state of the website and what needs to be done SEO wise, we move on to implementing the most important tasks from the previous step. Depending on the key metrics we want to track we may also setup additional analytics tools as necessary.
Step 4: On-going optimization & progress tracking – at this point we evaluate the impact of the first round of implementation and decide what are the next relevant tasks to implement.
This is an iterative step, as we continue to tweak the website and make adjustments and measure their impact as we go.
We can help you navigate the complex and ever changing world of search engine optimization and implement the right tactics to improve your search rankings.
Where we can make a difference is we use only white hat SEO techniques (duh!), employ the best SEO tools out there, invest effort into understanding your unique business and context and stay up to date with latest trends on search engines ranking.