Grow your business with Inbound Marketing
B2B tech marketing is hard. Your sales cycle is long and your prospects need extensive education of your product’s features and benefits. Your buyers’ trust is difficult to earn and they research a lot before reaching out.
This is why running marketing campaigns as always won’t cut it anymore. You need a coherent strategy to connect with prospects early on, educate them and provide valuable insights, build trust and stay top of mind. We can do that for you.
Our approach to B2B tech marketing
We love having clarity and working with the bigger picture in mind. Converting leads is a complex process. It starts with truly understanding who your ideal customers are, how they make decisions, what their needs and challenges are. It then boils down to using the right channels to communicate with them, engaging in a non-invasive way, and nurturing until they are ready to convert. Our approach covers all these areas.
Everything we do is backed by data, research and a solid plan. So before anything, we want to know your company and business goals, understand your clients and their unique context. We use all these learnings to create a custom inbound strategy that will take you where you want to get.
- Inbound Strategy
- Buyer Persona Development
- Buyer’s Journey
- Competitive Positioning
To achieve your goals, oftentimes we need to start with attracting more relevant traffic to your website. There are a number of ways we can employ to increase traffic, from SEO to creating outstanding content, aligned with your ideal customers’ needs.
- Content Creation
- Social Media
- Ad Development
Once we attract the right visitors on your website, we want to be smart about how we approach them. Creating content offers, beautiful landing pages, on-point forms and calls to action are the way to go. We use A/B testing to improve results and rely on reporting to measure the effectiveness of our efforts.
- Landing Pages Creation
- Form and Calls to action Creation
- A/B Testing
- Ad Campaign Management
- Reporting & Review
Very few of your leads are ready to buy when they first visit your website. Most of them will, in fact, need further support and learning. Leveraging marketing automation, we can set up automated drip email campaigns, create offers for different buying stages, personalize content so you can nurture your leads effectively.
- Lead Nurturing
- Email Automation
- Middle & Bottom of the Funnel Offer Creation
- Personalized Content
- Lead Scoring
Kind words from our clients
Andrei, Adelina and the whole team at Stoica are an invaluable resource for me. More like partners than a vendor, I can throw them a project and trust it will be completed on-time and on-budget. And whenever there is a technical glitch, I can jump on a video chat with them and quickly solve the problem. I love working with Stoica.
It has been now for almost more than 3 years that we collaborate with you, and as from the beginning, we love the way you understand or question a briefing and the way you also propose to improve an idea we had. Communication with the team is very fluid via Slack! Thank you for assisting us in all our web-work!
Want to learn more about our approach?
You can read more about our approach and what we can do for you in this detailed article HERE. Or you can schedule a call with one of our digital marketing experts in our team and have a talk. Interesting ideas may come up from this discussion.