(image source: Photo by Miguel Á. Padriñán: https://www.pexels.com/photo/close-up-shot-of-keys-on-a-red-surface-2882669/)

There’s a good reason why you’re organizing an event. The agenda is packed with content that matters to your business and audience, and the speakers have real value to share. However, even the most significant events can get lost in the noise without the right promotion strategy.

A social media takeover is your ticket to amplifying your message, generating real-time buzz, boosting participation, and keeping your audience hooked from start to finish. And beyond that.

If you’re looking to boost brand awareness and spark meaningful conversations, a social media takeover is precisely what you need. And with STOICA’s expertise, we’ll ensure it’s done right.

Why is a Social Media Takeover valuable?

Imagine an industry expert or even a team member taking the reins of your social media channels during a big event. They manage live updates, behind-the-scenes moments, and authentic content that resonates with the audience. This isn’t essential regular posting - it’s a direct and engaging way to build connections in real-time.

How do we make it work?

Our event social media takeover is a well-orchestrated strategy that ensures every detail is covered for a successful campaign. Here’s a glimpse into our plan for how we could handle your event online:

• Kickoff call: We start with a collaborative call to align your campaign’s goals, target audience, and desired outcomes. During this call, we lock in critical messages, resources, and the main stakeholders or ambassadors who will elevate your online presence.

• Research and content planning: Next, we research event speakers, gather their social media handles, and plan the content. This includes drafting post templates and replies and designing visual assets to make your social presence cohesive and engaging.

• Scheduling pre-event posts: After drafting the plan, we hold a feedback session to fine-tune every element and ensure it reflects your vision. This is where we update anything necessary to make it just right. With a solid plan, we schedule key announcements and pre-event posts that build buzz. These set the stage for a highly engaged audience and a smooth lead-up to the big day!

• Day-of engagement: We're all hands on deck on event day(s)! We actively engage by reacting to attendee posts, replying to comments, and delivering real-time updates. Your team provides key info and quotes to ensure everything we post is spot-on.

• Targeted promotion: We promote content to well-researched audiences through paid LinkedIn and Meta (Facebook/Instagram) ads to supercharge reach. This guarantees your message gets in front of the right eyes.

• Reporting and next steps: We analyze the campaign’s performance after the event in our detailed analytics dashboard. We’ll deliver insights, key takeaways, and recommendations for improving your next event!

Here's how a takeover can add value to your event

🟢 It brings new voices and perspectives to your channels, keeping your audience engaged with content they don’t usually see.

🟢 A social media takeover allows you to connect with a larger, relevant audience by strategically using hashtags, targeted content, and sparking meaningful discussions. It’s about reaching the people genuinely interested in what your event stands for, and then the followers will…follow 🙂.

🟢 Live Q&As, spontaneous posts, and behind-the-scenes snippets boost engagement and keep the conversation going long after the event ends.

We have done this before and are confident that we know our craft and what a B2B event should bring to the business. And it is not dull panels and people yawing in their chairs but online and offline engagement, the drive for involvement, and the drive to spread the news further. 

Take, for example, how we amplified the PEOF event online through social media takeover:

✨ One of our recent event takeovers with digital marketing expert Natalia Dărăbăneanu reached over 4 million healthcare professionals, patients, and regulators, sparking 60,000 interactions and generating €116,000 in revenue. 

Participants were glued to their phones, sharing excitement and discussing critical topics resonating with their audiences.

Conversations continued in the comment sections, where participants connected over shared interests. 

Let STOICA take over!

Many companies dabble in social media takeovers, which is a good thing (up to a point :) ), but we're using this strategy in B2B marketing because it works wonders.