Amplifying the impact of the PEOF and influenced revenue of 116.000€ through social media takeover

Our client

Synergist has been our partner for the past eight years. One of their flagship programs is the Patient Engagement Open Forum (PEOF).

The Synergist is an independent, neutral backbone, incubator, and engine bringing together complementary stakeholders to focus on and benefit from solving societal issues.

The project

PEOF is an inclusive event with virtual and in-person sessions. It brings together a community of purpose-driven, multicultural, and multidisciplinary thought leaders to shape a better health future FOR patients WITH patients.

Their target audience comprises individuals with specific demographics, preferences, and behaviors. Understanding and effectively engaging with targeted audiences was a top priority.

They wished to maintain their brand guidelines and core messaging but were open to refreshing their content and messaging to better resonate with their audience.

The main objective

Their primary goals for the social media takeover project included increasing brand awareness and driving engagement on social accounts, expanding their online audience, and fostering meaningful engagement during a three-day face-to-face event. 

Our approach

We took a creative approach to spice up content, provide value, and keep communities engaged.

Our main objectives were to increase engagement on social media, drive awareness of the event, and spark discussions about the issues presented.

How did we achieve that? By:

• developing the visual identity of the event 

• designing visuals and videos in advance and just quickly adjusting them during the event

• designing participant badges that would serve as business cards in the networking sessions

• preparing posts in advance and having a collaborative master plan

• aligning the message templates to be used in comments and DMs & also the best hashtags to use

• developing a funnel advertising strategy to ensure we boost what’s important

• creating a dedicated Slack channel to communicate meaningful quotes and happenings during the live event

• live monitoring of website traffic and social media engagement and adapting the content accordingly

The takeover approach was very well received, as the company entered uncharted territory and had to quickly overcome challenges due to accelerated digitalization following the COVID-19 pandemic.