Value-driven Marketing Podcast

with Elena Iordache

Effective marketing is not about noise or the latest tech trend. It’s about the quiet discipline of understanding your customers and market and using that knowledge to create value for the customer at every interaction.

This belief was the starting point of the podcast. Through the show, we aim to bring into the spotlight marketing experts and leaders who share the same conviction and learn how they help grow their companies by playing the long game of value creation in marketing.

Latest episode

Long term vs short term marketing strategy: Debate

Listen to the podcast and learn from top minds in marketing

Expanding into the US: key lessons with Chris Eifert of Luxid Group

Trust First: Lessons on Expanding into Norway with Andreas Thue, Founder & Creative Director at Iteo

Navigating the German Market: Insights from Dennis Güth, Chief Growth Officer at wob

Social selling with zero BS in 2023 with Claudiu Jojatu of Milk & Cookies

Running outbound sales the right way in B2B with Liana and Gabriela of SavoireFair

Build a winning paid media strategy for B2B SMEs and startups, with Diligent Studios

How B2B marketers can increase their credibility & deliver more business impact

Building a better experience for B2B buyers with website personalization with Eric Melchor, OptiMonk

Run customer research interviews that don’t suck with Ryan Paul Gibson, contentlift.io

About the Host

I am a marketer with a background and passion for software sales. I’m currently helping B2B companies generate more high-quality leads and grow faster online while providing clarity and simplifying the complex world of digital marketing.

My core belief is marketing and sales need to work coherently towards a common goal: bring in new clients in way that creates value for both the client and the vendor.

Let’s get in touch

Helping B2B companies drive revenue & scale online