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Value-driven 
marketing podcast

Effective marketing is not about noise or the latest tech trend. It’s about the quiet discipline of understanding your customers and market and using that knowledge to create value for the customer at every interaction.
This belief was the starting point of the podcast. Through the show, we aim to bring into the spotlight marketing experts and leaders who share the same conviction and learn how they help grow their companies by playing the long game of value creation in marketing.

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Long term vs short term marketing strategy: Debate
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Long term vs short term marketing strategy: Debate

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Take your business to new heights with a proven growth system.

Expanding into the US: key lessons with Chris Eifert of Luxid Group
41:14 Elena Iordache

Expanding into the US: key lessons with Chris Eifert of Luxid Group

Trust First: Lessons on Expanding into Norway with Andreas Thue, Founder & Creative Director at Iteo
34:58 Elena Iordache

Trust First: Lessons on Expanding into Norway with Andreas Thue, Founder & Creative Director at Iteo

Navigating the German Market: Insights from Dennis Güth, Chief Growth Officer at wob
41:48 Elena Iordache

Navigating the German Market: Insights from Dennis Güth, Chief Growth Officer at wob

Social selling with zero BS in 2023 with Claudiu Jojatu of Milk & Cookies
58:20 Elena Iordache

Social selling with zero BS in 2023 with Claudiu Jojatu of Milk & Cookies

Running outbound sales the right way in B2B with Liana and Gabriela of SavoireFair
1:01:26 Elena Iordache

Running outbound sales the right way in B2B with Liana and Gabriela of SavoireFair

Build a winning paid media strategy for B2B SMEs and startups, with Diligent Studios
50:02 Elena Iordache

Build a winning paid media strategy for B2B SMEs and startups, with Diligent Studios

How B2B marketers can increase their credibility & deliver more business impact
45:10 Elena Iordache

How B2B marketers can increase their credibility & deliver more business impact

Building a better experience for B2B buyers with website personalization with Eric Melchor, OptiMonk
37:18 Elena Iordache

Building a better experience for B2B buyers with website personalization with Eric Melchor, OptiMonk

Run customer research interviews that don’t suck with Ryan Paul Gibson, contentlift.io
38:26 Elena Iordache

Run customer research interviews that don’t suck with Ryan Paul Gibson, contentlift.io

The future of marketing & how effective B2B marketing looks today, with Jennifer Montague, Onomondo
39:17 Elena Iordache

The future of marketing & how effective B2B marketing looks today, with Jennifer Montague, Onomondo

Running growth marketing experiments the right way in B2B with Katya Siskova, BOOM & BLOOM
35:58 Elena Iordache

Running growth marketing experiments the right way in B2B with Katya Siskova, BOOM & BLOOM

Defining the right go-to-market strategy for B2B tech companies with Stefan Repin, Fractional CMO
42:30 Elena Iordache

Defining the right go-to-market strategy for B2B tech companies with Stefan Repin, Fractional CMO

Approach your marketing with a growth mindset, episode #8, Christopher Nault, Growth Marketing Firm
45:26 Elena Iordache

Approach your marketing with a growth mindset, episode #8, Christopher Nault, Growth Marketing Firm

How adopting a buyer-centric model enables companies to deliver value. Episode 7 with Nelson Gilliat
1:27:24 Elena Iordache

How adopting a buyer-centric model enables companies to deliver value. Episode 7 with Nelson Gilliat

Value-driven Marketing, episode #6 with Cristina Șișcanu, Global MarCom Manager at DRUID AI
40:16 Elena Iordache

Value-driven Marketing, episode #6 with Cristina Șișcanu, Global MarCom Manager at DRUID AI

Value-driven Marketing, episode #5 with Alexandra Mogin, TenForce
36:30 Elena Iordache

Value-driven Marketing, episode #5 with Alexandra Mogin, TenForce

Value-driven Marketing, episode#4 with Steffen Hedebrandt, Dreamdata
31:44 Elena Iordache

Value-driven Marketing, episode#4 with Steffen Hedebrandt, Dreamdata

Value driven marketing, episode#3 with Vukasin Vukosavljevic
39:21 Elena Iordache

Value driven marketing, episode#3 with Vukasin Vukosavljevic

Value-driven Marketing, episode#2 with Miruna Dragomir, Planable
31:09 Elena Iordache

Value-driven Marketing, episode#2 with Miruna Dragomir, Planable

Value-driven Marketing, episode#1 with Nicole Lontzek, CELUS
34:28 Elena Iordache

Value-driven Marketing, episode#1 with Nicole Lontzek, CELUS

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About the Host

I am a marketer with a background and passion for software sales. I’m currently helping B2B companies generate more high-quality leads and grow faster online while providing clarity and simplifying the complex world of digital marketing.  

My core belief is marketing and sales need to work coherently towards a common goal: bring in new clients in way that creates value for both the client and the vendor.

Listen to the podcast and learn from top minds in marketing.

Follow the show on YouTube and stay updated whenever we launch new content.