Wirtek is an established Danish IT outsourcing provider.
Wirtek’s previous website was built with older technologies, it needed constant fixes and was difficult to be managed by the marketing team.
The old website was difficult to integrate with external systems (eg. marketing automation tools), and the marketing team couldn’t run proper lead generation campaigns as a result. Besides the corporate website, Wirtek also had a second one used for recruitment and wanted to merge the two into one single web property.
What we achieved
We rebuilt Wirtek’s corporate website end-to-end and launched it in the agreed timeframe, using a modern and reliable CMS (HubSpot). The website addresses three types of personas (potential customers, investors and employees), with clear conversion paths for each of them.
All the leads captured on the website are now synced into HubSpot CRM, and from there nurtured using email and content.
Marketing team now can easily edit web pages and content, test calls to action or optimize forms. They now easily use the website in all digital campaigns and can track performance in HubSpot unified dashboard.
We continue to support Wirtek with web operations, improving and optimizing existing pages or building new ones.
What our client says
“Stoica team never ceases to amaze me, even after collaborating for almost a year. They are an awesome team, enthusiastic about marketing, growth driven websites, and continuous improvement.
We have a great, reliable partner in them, constantly looking to do things even better and come up with creative solutions to achieve our goals. They’ve supported us in rebuilding our website to reflect our renewed visual identity and promise to our clients. And, now, after that is finalized, we are still collaborating on new and exciting projects.“
Director of Marketing, Wirtek