Meeting your prospects where they search for solutions, with Patricia Zavacky

"In the past year, I dedicated a significant amount of time to website optimization, with a strong focus on GEO. The most rewarding outcome was when one of our leads mentioned discovering us through ChatGPT, which is a clear indicator that our strategy is paying off."

"When I first started experimenting with it, I wasn't sure how much visibility it could actually drive compared to traditional SEO. But the results were impressive: we started seeing traffic and leads coming directly from AI assistants like ChatGPT and Perplexity, which shows how quickly user search behavior is evolving."

"It's less about ranking on Google and more about being contextually relevant and verifiable for AI models. Seeing our brand mentioned in generative responses for industry-specific queries was a clear sign that this direction isn't just experimental anymore."

"We've never relied on large marketing budgets since most of our efforts are focused on inbound, which means they require time investment rather than financial investment. That being said, I work closely with one of our CEOs, Cătălin Briciu, who truly understands the strategic value of marketing. This allows us to keep the budget flexible and scale it when we see a clear opportunity for growth or impact."

"At the beginning of the year, clients were noticeably more cautious, and the sales cycle became significantly longer. Many were hesitant to commit to substantial investments, requiring multiple meetings and more detailed presentations to move forward. This shift pushed us to adapt our sales process, focusing on trust-building, clarity, and showcasing measurable value from the very first interaction."

"AI is deeply integrated into everything I do, and it's hard to imagine working differently now. It saves me an enormous amount of time and helps me focus on what truly matters: creativity and strategic decision-making."

"I use a combination of ChatGPT and Claude, which complement each other perfectly. I also recommend setting up individual projects for different topics or clients, so you don't need to reintroduce context every time. This small tweak makes a big difference in efficiency."

"Honestly? Adaptability and patience. The marketing landscape changes faster than ever, and a strategy that works today might lose its effectiveness after the next Google update or algorithm shift."

"The tricky part is navigating all the noise because everyone's selling their 'secret formula' for getting hundreds of leads, but most of it's just hype. You need to test things constantly, learn what actually works for your business, and not give up when things don't work immediately."

"When a company has clear and measurable business objectives, building marketing goals on top of them becomes more straightforward. Once these are aligned, consistency is key; frequently changing direction can sabotage results. That's why I focus on setting realistic milestones, tracking progress closely, and celebrating small wins while staying committed to the bigger picture."

"I think we'll see AI tools and Agentic AI becoming standard rather than optional, not just for marketing but across entire organizations, and not just in software, but in traditional industries as well. Companies that were testing the waters will need to commit to real implementation to have a real competitive advantage."

"In marketing, another important shift will be in content authenticity as audiences and algorithms alike will reward human insight over AI-generated fluff."

"Stay curious and experiment constantly. Marketing in 2026 will not be about following formulas, but about understanding where attention moves and how technology reshapes behavior. Learn how to collaborate with AI tools rather than fear them, and always ground your strategy in empathy, as understanding your customers, telling good stories, and building authentic relationships still matter just as much as they always have."