FORT set out to expand its presence and connect with medium-sized businesses in need of cybersecurity solutions. Their goal was to build brand awareness, generate leads, and create a scalable marketing engine to support sales. Over six months, we worked closely with them to turn this vision into reality.
Visual Direction | Web Design | Marketing
The Challenge
Despite FORT's deep expertise in cybersecurity, breaking through to decision-makers in IT, network security, healthcare, and finance was no easy task. Their target audience needed robust security solutions but often underestimated the urgency until a breach occurred. FORT had traditionally relied on relationship-driven marketing, which limited their ability to scale. To grow, they needed a structured plan to increase awareness, generate leads, and support sales without overburdening their team.
The Solution
We focused on three core pillars: events, social media, and brand building.
We launched a webinar series to share insights with key audiences, strategically targeted LinkedIn through a mix of organic and paid efforts, and refined FORT's branding to ensure consistency across all marketing efforts.
The goal was to make FORT instantly recognizable and trusted, no matter where potential clients encountered them.
The Solution
With this strategy in place, we executed targeted campaigns that drove measurable impact.
Webinars became a platform for meaningful discussions with industry professionals, while social media efforts significantly expanded FORT's reach and engagement.
By combining value-driven marketing with storytelling, FORT successfully transformed its approach and built a sustainable pipeline for growth.
The Results
FORT's brand awareness grew significantly, with increased website traffic, stronger engagement on social media, and growing database of relevant contacts.
We were impressed with their planning and attention to details, which is why we've decided to trust them with a larger part of our marketing strategy.
