B2B Marketing in 2025:How do experts see it?
Discover what worked, what failed, and what you need to succeed in B2B marketing in 2025. Based on insights from 70+ marketing leaders across CEE, from companies like KPMG, IBM, Continental, and ING Bank.
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Exclusive insights you will get
CHAPTER 1
What worked best in 2024
Email marketing's surprise comeback, live events resurgence, and Performance Max success stories.
CHAPTER 2
The biggest challenges of 2024
LinkedIn quality decline, Twitter's B2B exodus, and email automation strategy backfires.
CHAPTER 3
Your 2025 playbook
Lead generation to demand generation shift, AI best practices, and data frameworks.
CHAPTER 4
Marketing leadership in 2025
Building diverse teams, agency partnerships, and essential skills for modern marketing leaders.
Based on insights from 70+ marketing leaders across CEE, from companies like KPMG, IBM, Continental, and ING Bank.
Get your copy now
Perfect for:
Contributors
70+
Marketing professionals
surveyed across CEE
4
Countries represented
Hungary, the Czech Republic, Poland, and Romania
5+
Industries covered
IT, Banking, Healthcare, Engineering, Professional Services
1-500+
Employees
From startups to 100+ employee enterprises
