type of work
Logo design, Brand Guidelines
date
25 April 2025
The Challenge
The challenge was to update the existing Starfish identity to reflect 2023 design trends while preserving its playful and innovative spirit.
Enhancing the brand's visual appeal to resonate with procurement offices, HR influencers, managers, and executives who are the primary decision-makers in Starfish's client base.
Ensuring that the refreshed logo and brand assets would be versatile across various mediums, from digital platforms to physical merchandise, while maintaining consistency and recognizability.
The Solution
The Starfish icon was sharpened to give it a more modern and dynamic feel, aligning with the company's innovative and tech-driven nature. The typography was updated to a minimalist sans-serif style, balancing professionalism with a playful touch, while the color palette was refreshed with vibrant yet sophisticated shades.
The brand refresh included new social media templates, a professional email signature, and updated offline materials, all featuring the modernized starfish icon and refreshed color gradients.
New social media covers were also designed for platforms like LinkedIn and Facebook, ensuring consistent and impactful representation across digital and physical mediums.
The Results
The new visual identity is versatile, ensuring the Starfish presents a consistent, recognizable face across all touchpoints, from digital media to physical events. This refresh positions Starfish as a forward-thinking, expert provider of corporate team experiences, ready to meet the challenges and opportunities of 2023 and beyond.
