type of work
social media, Visual Direction, Video Editing
date
25 April 2025
The Challenge
RWE4Decisions recognized the need to strengthen its digital presence and connect with key stakeholders, including HTA bodies, healthcare payers, clinicians, and patient representatives. They wanted to increase engagement on LinkedIn, communicate their initiatives effectively through visuals and videos, and promote key events, including their Annual Symposium and stakeholder engagement actions.
The Solution
Over 6 months, we collaborated closely with RWE4Decisions to address these needs.
We developed 36 social media posts, combining organic and sponsored content, tailored to engage HTA professionals, payers, and healthcare stakeholders. Each post was designed to communicate complex topics in an accessible way, supported by professional visuals reinforcing their branding.
We created short and engaging video snippets optimized for LinkedIn from longer event recordings, ensuring key messages were clear and digestible for busy professionals.
Two targeted ad campaigns delivered impactful results:
- The pre-event campaign, active for 2 months, led to 113 registrations (15 in-person, 98 online).
- The post-event campaign garnered 20,377 impressions and 989 clicks, highlighting the effectiveness of precise audience targeting and stakeholder engagement.
The Results
This collaboration produced measurable outcomes:
- 352 new LinkedIn followers, with 332 gained organically.
- 125,563 impressions and 7,289 clicks from organic and paid content.
- Increased visibility among decision-makers in HTA, healthcare policy, and pharmaceutical funding bodies.
- Engagement from over 16,000 organizations, demonstrating the reach and relevance of their campaigns.
These efforts not only boosted RWE4Decisions’ digital presence but also established them as a key resource in healthcare decision-making, driving engagement and participation in their initiatives.
This partnership demonstrated how strategic content creation, professional visuals, and targeted campaigns can amplify an organization’s digital impact. RWE4Decisions now has a strong foundation to further engage their audience and communicate their value to HTA bodies, healthcare payers, and patient representatives. As they continue to advance their mission of delivering real-world evidence solutions, their strengthened digital presence will serve as a powerful tool for fostering connections and driving progress.
Our collaboration with STOICA helped us enhance our LinkedIn page by maintaining a consistent flow of high-quality posts and creating a cohesive visual identity. Through this partnership, we also gained insights into the power of paid posts, learning how to strategically boost our engagement and reach a wider audience of key stakeholders.
