FORT Cybersecurity is a Bucharest-based company specializing in advanced cybersecurity services such as risk assessment, regulatory compliance (including NIS2 and DORA), penetration testing, incident response, and SOC operations. Working with industries like finance, government, insurance, and software development, FORT helps organizations navigate increasingly complex cyber threats with tailored solutions.
As the company expanded its visibility—particularly following its listing on the Bucharest Stock Exchange’s Aero market—FORT needed a website that better reflected its modern, human-centered approach to cybersecurity. The new platform was designed to communicate complex services in a clearer and more approachable way while supporting the company’s international growth ambitions.
+39%
Increase in engaged sessions
+17%
Engagement rate
+135%
Google search impressions
- UI/UX Design, Web Development
The context
FORT Cybersecurity is a Bucharest-based company specializing in advanced cybersecurity services such as risk assessment, regulatory compliance (including NIS2 and DORA), penetration testing, incident response, and SOC operations. Working with industries like finance, government, insurance, and software development, FORT helps organizations navigate increasingly complex cyber threats with tailored solutions.
As the company expanded its visibility—particularly following its listing on the Bucharest Stock Exchange’s Aero market—FORT needed a website that better reflected its modern, human-centered approach to cybersecurity. The new platform was designed to communicate complex services in a clearer and more approachable way while supporting the company’s international growth ambitions.
Simplifying a Complex and Technical Industry
Cybersecurity websites often rely on highly technical language and fear-driven messaging, which can make services difficult to understand for decision-makers who are not security specialists. FORT wanted to move away from this approach and present cybersecurity as an enabling service that builds confidence rather than anxiety.
At the same time, the website needed to serve diverse audiences—from CISOs and security managers to executives in regulated sectors such as finance, government, and insurance. The challenge was to simplify complex topics like compliance, incident response, and security operations while maintaining credibility and technical authority.
A Human-Centered Digital Experience
The website was redesigned to prioritize clarity, accessibility, and trust. Services were organized into intuitive categories—such as Compliance, Protection, and Consultancy—allowing visitors to quickly understand the available solutions and find relevant information.
Clear messaging replaced heavy technical jargon, helping users grasp topics like NIS2 compliance or SOC operations without feeling overwhelmed. Additional sections, including news, insights, and investor relations pages, highlight FORT’s industry presence and thought leadership, reinforcing credibility while guiding visitors toward inquiries and engagement.
Outcomes
The new website significantly improved how users explore FORT’s cybersecurity services. Streamlined navigation and clearer service descriptions make it easier for organizations to understand complex offerings and identify the solutions relevant to their security needs.
The platform also strengthened FORT’s credibility through visible industry activity, thought leadership content, and investor communications. Despite a temporary pause in marketing activities after launch, the website achieved measurable improvements in engagement and search visibility.
