Amplifying RWE4Decisions' Digital Impact
RWE4Decisions is a multi-stakeholder initiative commissioned by the Belgian National Institute of Health and Disability Insurance (INAMI-RIZIV) and bringing together policy-makers, health technology assessment (HTA) bodies, healthcare payers, regulatory agencies, clinicians, patient groups, researchers, registry-holders, data analysts, industry, and academic experts.
Its mission is to identify the best ways to collect and use fit-for-purpose real-world evidence (RWE) across the life cycle of highly innovative medicines, in order to support decision-making for highly innovative technologies.
The Challenge
RWE4Decisions recognized the need to strengthen its digital presence and connect with key stakeholders, including HTA bodies, healthcare payers, clinicians, and patient representatives. They wanted to increase engagement on LinkedIn, communicate their initiatives effectively through visuals and videos, and promote key events, including their Annual Symposium and stakeholder engagement actions.
The Results
Increased visibility among decision-makers in HTA, healthcare policy, and pharmaceutical funding bodies.
Engagement from over 16,000 organizations, demonstrating the reach and relevance of their campaigns.
These efforts not only boosted RWE4Decisions’ digital presence but also established them as a key resource in healthcare decision-making, driving engagement and participation in their initiatives.
This partnership demonstrated how strategic content creation, professional visuals, and targeted campaigns can amplify an organization’s digital impact. RWE4Decisions now has a strong foundation to further engage their audience and communicate their value to HTA bodies, healthcare payers, and patient representatives. As they continue to advance their mission of delivering real-world evidence solutions, their strengthened digital presence will serve as a powerful tool for fostering connections and driving progress.
Testimonial
Alina Pavel
Account Manager Healthcare, Wellbeing, Lifesciences at FIPRA
Our collaboration with STOICA helped us enhance our LinkedIn page by maintaining a consistent flow of high-quality posts and creating a cohesive visual identity. Through this partnership, we also gained insights into the power of paid posts, learning how to strategically boost our engagement and reach a wider audience of key stakeholders.
