Effectuation, a framework developed by Professor Saras Sarasvathy, describes how expert entrepreneurs make decisions when the future is unpredictable.
Discover how market research reduces risks and guides successful expansion. Learn STOICA’s step-by-step process for entering new markets with confidence.
Meet Vlad Stoica, Head of UI/UX at STOICA. A hands-on design leader driving creative projects, from web design to branding, with passion and attention to detail.
Our business philosophy emphasizes individual responsibility and efficient workload management. Team members are encouraged to communicate availability, assist colleagues in need, and maintain transparency, especially before vacations or time off. This approach ensures a cohesive team dynamic and a problem-solving mindset
One year ago, we wouldn’t envision the huge growth of AI in marketing and in general. Yes, I’m thinking about ChatGPT, but not only. More than 80% of marketers worldwide integrate some form of AI in their work. It seems like a big percentage, right? But when you open a new ChatGPT, Gemini, Grammarly, DeepL, […]
Our client The Synergist has been our partner for the past eight years, and one of their flagship programs is Patient Engagement Open Forum (PEOF). The Synergist is an independent, neutral backbone, incubator and engine bringing together complementary stakeholders to focus on, and benefit from, solving societal issues. The project PEOF is an inclusive event […]
2023 was an amazing journey also because we’ve shared it with our collaborators, a diverse group of individuals whose unique perspectives, talents, and dedication have contributed to our clients’ growth. Throughout last year, we’ve worked on many projects under the effect of the collaborative spirit that defines our agency. From brainstorming sessions to spontaneous huddles […]
The past year has been a rollercoaster of experiences, challenges, and triumphs for all of us. We recognized the importance of not only celebrating the grand achievements but also cherishing the small and mundane, often overlooked moments that make us be ourselves at work and at home. To capture these milestones of this journey, we […]
Discover how Behavioral Economics can help you improve the visibility and conversion rates of your B2B products or services.
Check out this extensive review of STOICA.CO services, done by GoodFirms.com
How can sales and marketing departments align their views and definitions? What tactics can we employ to make this task easier?
Discover the most common traps B2B marketing teams fall into, how these can hurt your growth in 2023 and how to stay away from them.
If you’re in the B2B space and you want to build your first website or improve your existing one you have way too many options – learn how to make the choice.
What do B2B marketers still get wrong about B2B marketing? And what can we learn from them? We talked to 10 marketing experts to get their insights.
We’re hosting a free webinar on how to build a landing page that converts and drives results. Join us!
