What digital marketing strategies and tactics are top tech companies in Romania using to stay ahead?


We asked marketing experts in some of the most dynamic tech companies in Romania how they see recent trends and gathered their unique insights.

The way we market and communicate is constantly evolving. What do top marketing experts in Romania think of recent digital marketing trends? What still works and what doesn’t work anymore in the current context? What are some of the most successful campaigns they launched in 2020 and what can you learn from them?
Key insights from the eBook:
  • Adapt your communication and content to respond to your customers’ actual needs, test and learn
  • Focus on creating educational and helpful content to build trust and connect with your audience
  • Integrating multiple communication channels is the winning formula today

Some of the contributors:

  • Ioana Şerban, Growth & Digital Marketing Director, FintechOS
  • Daniel Ionescu, Marketing Director, DRUID
  • Vlad Ionescu, Global Head of Growth Marketing and Marketing Automation, UiPath
  • Miruna Dragomir, Head of Marketing, Planable