Stop random marketing tactics that waste budget. Our comprehensive B2B marketing strategy guide helps tech companies build focused growth systems
Delivering a marketing strategy as an externalised team Brief and goals A client in the B2B space offering leadership programs had their previous marketing person leave the team. They had been looking to hire a full-time person with a broad range of skills, but their limited budget didn’t allow for a combination of senior-level experience and a wide […]
Discover how we helped an educational consultancy company to better engage specific audiences and improve its lead nurturing funnel.
TL, DR? I’m presenting a lead nurturing strategy that takes you through these steps: If you’re like most marketing teams I’ve talked to, you’re actively working on lead generation, lead conversion or both. Strangely enough, even some marketers who are targeted against lead conversion, don’t look at the important process between lead generation and closing, […]
For each stage, you have different tactics for engaging with your leads, different types of content and taking certain actions.
Our business philosophy emphasizes individual responsibility and efficient workload management. Team members are encouraged to communicate availability, assist colleagues in need, and maintain transparency, especially before vacations or time off. This approach ensures a cohesive team dynamic and a problem-solving mindset
One year ago, we wouldn’t envision the huge growth of AI in marketing and in general. Yes, I’m thinking about ChatGPT, but not only. More than 80% of marketers worldwide integrate some form of AI in their work. It seems like a big percentage, right? But when you open a new ChatGPT, Gemini, Grammarly, DeepL, […]
Our client The Synergist has been our partner for the past eight years, and one of their flagship programs is Patient Engagement Open Forum (PEOF). The Synergist is an independent, neutral backbone, incubator and engine bringing together complementary stakeholders to focus on, and benefit from, solving societal issues. The project PEOF is an inclusive event […]
Our client Wirtek is a Danish IT services provider with over 20 years of expertise, working with companies in the Energy sector, Telecommunications, Workforce management, to help them build custom software and test professional hardware that overcome the end users’ expectations. Prior to 2020, it had been growing through a combination of outbound sales, referrals […]
Our client The Synergist is an independent, neutral backbone, incubator, and engine bringing together complementary stakeholders to focus on, and benefit from, solving societal issues. We’ve been working with them for over 6 years. Two main objectives were to drive awareness for global societal projects (help them reach niche audiences) and convince people to join […]
Discover how Behavioral Economics can help you improve the visibility and conversion rates of your B2B products or services.
Discover the most common traps B2B marketing teams fall into, how these can hurt your growth in 2023 and how to stay away from them.
Discover what mistakes to avoid so that your next website redesign turns out successful: from clearly defining goals and the scope of the website to working with the right partner.
How was 2021 at STOICA.CO? Before we completely leave 2021 behind, we wanted to take a moment to reflect on the significant moments of the last year and the learnings that helped us grow and mature a bit more. We kicked off the year with a long-overdue website revamp – the shoemaker has no shoes! […]
What do B2B marketers still get wrong about B2B marketing? And what can we learn from them? We talked to 10 marketing experts to get their insights.
