Discover how B2B marketing is evolving in 2022, as seen by top marketing experts in tech companies across Europe
We asked top marketing experts in some of the most dynamic SaaS& B2B tech companies across Europe how they approach their marketing strategy and what they’ll be focusing on in 2022.
2021 was a challenging year, so what were the tactics and actions that proved successful?
But most importantly, how are seasoned marketing professionals approaching their marketing strategy this year?
What you’ll learn from the eBook:
- How top marketing experts are thinking about their marketing strategy in 2022
- How they choose the right tactics and channels to focus on
- How some tech companies are leveraging content beyond the inbound playbook
- Why personal branding becomes just as important as the company’s brand
Some of the contributors:
- Nicole Lontzek, Head of Marketing, CELUS
- Andreea Serb, Global Content Manager, Channable
- Anna-Theresia Bohn, Team Lead Content Marketing B2B, Babbel
- Adam Holmgren, Head of Demand Generation, GetAccept
- Alexandra Mogin, Marketing Manager, TenForce
- Anne Smink, Head of Brand & Content Marketing, Recruitees