Marketing that gets results today is focused on informing, educating and advising potential customers. Creating experiences that make their buying journey easier. Focusing on the long run instead of short-term tactics & immediate ROI.
In this podcast, we aim to bring in the spotlight B2B marketing leaders and discover the stories of how they grew their companies by playing the long game of value creation in marketing.
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How do you win against ever increasing competition? Creating a better product or service is not enough anymore. You need to provide value to your customers at every interaction, starting with your marketing.
Do you want your story to be featured in the Value-driven Marketing Podcast? Sign up to become a guest.