Social selling with zero BS in 2023 with Claudiu Jojatu of Milk & Cookies

Social selling is a term that is being thrown around a lot these days, but for most companies, it means sending automated connection requests over LinkedIn followed by “me, me” messages.
My guest Claudiu Jojatu, CEO and co-founder of Milk & Cookies Studio has a different take on what social selling done right looks like. For Claudiu, social selling with zero BS means doing high-quality networking and getting involved in building long-term relationships.
Is social selling effective? Well, Claudiu and his team managed to generate over 1 million EUR in pipeline for one of their tech clients in a little over 9 months.
If you’d like to learn more about how Milk & Cookies Studio approaches social selling, hit play.
If you’d like to connect with Claudiu, find him on ⁠LinkedIn ( and on ⁠⁠
Bonus: Download for free this 30+ pages NoBS ⁠social selling guide⁠