I speak to Christopher Nault, founder of Growth Marketing Firm, a RevOps agency with offices in California and Florida. In this episode, we tackle:
how to think of your marketing strategy to grow sustainably
why you need a system of measurement in place to help you make informed decisions (and what tools he recommends)
where to look to identify potholes in your strategy
what is the minimum viable toolkit for your marketing and sales
quick win marketing tactics to explore
and lastly, how to best work with an agency if you decide to hire one
