Value-driven Marketing, episode#4

In the 4th episode, I talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata, about bringing client value with a data-driven mindset. Listen to the episode to learn:
How long is the actual customer journey in B2B?
What misconceptions do B2B marketers have around data and attribution?
How do you “marry” what you can measure with things that are hard to track, to get a better understanding of what’s working in your marketing?
And a lot more, from sales and marketing alignment to how Dreamdata is growing and creating value for its audience.