Value-driven Marketing, episode#2

How to drive value and attention in the crowded space of marketing technology. With Miruna Dragomir, CMO at Planable, a content collaboration platform for social media teams. Listen to discover:
How Planable creates value for their customers and audience, through their marketing
Why value creation has to intersect with what you do as a business – and how to keep your team accountable
How Miruna and her team balance building for the long run with bringing short term ROI
Mistakes to avoid and how you can stand out in a crowded market