How do grow long-term and bring value to your clients when dealing with a complex sales cycle? This is the main theme of episode #5. I dive deep together with Alexandra Mogin, Marketing Manager at TenForce, a Belgium-based enterprise software company in the EHSQ space. Here is what you’ll learn:
Which channels & tactics bring the best ROI for TenForce
How ABM helps TenForce align sales and marketing
How to gain customer insights when dealing with big accounts and complex sales cycles
How TenForce measures marketing’s impact on revenue
