Can you create a better experience for B2B buyers with website personalization? And if so, what are the different ways in which you can leverage web personalization to help your website visitors without being intrusive? How can you, as a B2B marketer get started, and what mistakes should you avoid on your website? In this episode,
I talk about web personalization with Eric Melchor, Personalization Ambassador at OptiMonk and host of Innovators can Laugh podcast. Eric talks about how OptiMonk tapped into the B2B space, why B2B brands need to focus on building long-term relationships rather than increasing conversions short-term and how web personalization enables B2B marketers get there, how a SaaS brand increased web conversions by 20% with a simple reminder notification & more.
If you want to follow Eric’s content, listen to his podcast on Spotify/Apple or follow him on Linkedin.
Check out the resource Eric recommends: optimonk.com/customer-value-optimization-guide