Functional brand identity
The company is a startup with a small team but big plan. They’re building their team and assets that will help them scale at an international level. Branding is one important part of that. They needed a visual identity easy to remember, clean and functional. So we delivered just that.
We started with a bit of competition benchmarking to understand how we can make this website stand out. With the help of the client we structured a clear wireframe for the website and conversion flows to understand what would make this website truly functional.
Once we built the design it took us two more weeks to implement a functional, ready to go live, website in Hubspot. We built it as a theme with modules so anyone from the client’s team could make changes when needed.
From the start a clear request was that the icon needed to look great as an app icon and it does (the client agrees).