b2b marketing
Technical AI search optimization: What actually works
Learn about the technical layer of AI search most B2B teams skip, including crawler access, schema, freshness, and llms.txt.
July 13, 2026
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Learn about the technical layer of AI search most B2B teams skip, including crawler access, schema, freshness, and llms.txt.
Learn what B2B brand positioning means, why it matters, and how to build a strategy that shapes buying decisions before deals even start.
TLDR: AI search selects passages, not pages. Structure determines whether your content gets cited, not just indexed. Accessibility and authority both matter. Content that’s easy
TLDR: 95% of your market isn’t actively looking for a solution right now. If you’re only investing in lead gen, you’re missing the vast majority
Our “Frontline insights” series brings together perspectives from B2B marketing leaders who are navigating the industry’s challenges in real time. We’re exploring what’s working, what’s
B2B marketing frontline insights: Andreea Magraon on human connection winning over automation, selective budgets, AI as inspiration tool, and authenticity.
B2B marketing frontline insights: Corina Scheianu on deciding what not to do, budget discipline, informed clients, and quality over quantity.
TLDR: Technical foundation remains critical: Unblock AI crawlers, implement schema markup, and signal content freshness. Technical issues kill visibility regardless of content quality Brand mentions
Our “Frontline insights” series brings together perspectives from B2B marketing leaders who are navigating the industry’s challenges in real time. We’re exploring what’s working, what’s
B2B marketing frontline insights: Georgiana Floroiu on clarity as a competitive advantage, industry events as feedback loops, and learning speed over expertise.
Discover why many B2B marketing efforts fall short – lack of strategy, misaligned goals, low budgets, and poor tracking – and learn how to turn results around.
B2B marketing frontline insights: Ramona Joita on digital PR success, building brand stability, and why creativity separates leaders from AI users.
Richard Parsons on the 5 principles separating predictable growth from stagnation: fame, emotion, reach, and the 46/54 budget split that actually works.
Our “Frontline insights” series brings together perspectives from B2B marketing leaders who are navigating the industry’s challenges in real time. We’re exploring what’s working, what’s
Our “Frontline insights” series brings together perspectives from B2B marketing leaders who are navigating the industry’s challenges in real time. We’re exploring what’s working, what’s