TLDR: 95% of your market isn’t actively looking for a solution right now. If you’re only investing in lead gen, you’re missing the vast majority
Our “Frontline insights” series brings together perspectives from B2B marketing leaders who are navigating the industry’s challenges in real time. We’re exploring what’s working, what’s
B2B marketing frontline insights: Andreea Magraon on human connection winning over automation, selective budgets, AI as inspiration tool, and authenticity.
B2B marketing frontline insights: Corina Scheianu on deciding what not to do, budget discipline, informed clients, and quality over quantity.
TLDR: Technical foundation remains critical: Unblock AI crawlers, implement schema markup, and signal content freshness. Technical issues kill visibility regardless of content quality Brand mentions
Our “Frontline insights” series brings together perspectives from B2B marketing leaders who are navigating the industry’s challenges in real time. We’re exploring what’s working, what’s
B2B marketing frontline insights: Georgiana Floroiu on clarity as a competitive advantage, industry events as feedback loops, and learning speed over expertise.
Discover why many B2B marketing efforts fall short – lack of strategy, misaligned goals, low budgets, and poor tracking – and learn how to turn results around.
B2B marketing frontline insights: Ramona Joita on digital PR success, building brand stability, and why creativity separates leaders from AI users.
Richard Parsons on the 5 principles separating predictable growth from stagnation: fame, emotion, reach, and the 46/54 budget split that actually works.
Our “Frontline insights” series brings together perspectives from B2B marketing leaders who are navigating the industry’s challenges in real time. We’re exploring what’s working, what’s
Our “Frontline insights” series brings together perspectives from B2B marketing leaders who are navigating the industry’s challenges in real time. We’re exploring what’s working, what’s
Effectuation, a framework developed by Professor Saras Sarasvathy, describes how expert entrepreneurs make decisions when the future is unpredictable.
Discover how market research reduces risks and guides successful expansion. Learn STOICA’s step-by-step process for entering new markets with confidence.
Fractional CMO services explained: strategic marketing leadership for B2B tech companies without full-time overhead. Costs, benefits & selection guide.
