Discover two evidence-based ways for B2B companies to size their ad budget to their growth goals and a free ad budget calculator.
Learn about the technical layer of AI search most B2B teams skip, including crawler access, schema, freshness, and llms.txt.
Learn what B2B brand positioning means, why it matters, and how to build a strategy that shapes buying decisions before deals even start.
There’s no shortage of advice on how to optimize and structure your content for AI search engines, as well as for other aspects of GEO,
On March 31st, we hosted our first webinar of 2026 on a topic that comes up in almost every conversation we have with B2B founders
Our “Frontline insights” series brings together perspectives from B2B marketing leaders who are navigating the industry’s challenges in real time. We’re exploring what’s working, what’s
B2B marketing frontline insights: Andreea Magraon on human connection winning over automation, selective budgets, AI as inspiration tool, and authenticity.
B2B marketing frontline insights: Corina Scheianu on deciding what not to do, budget discipline, informed clients, and quality over quantity.
Is LLM optimization really that different from SEO? Yes and no. LLM visibility is your brand’s ability to be discovered, cited, and recommended by AI
Our “Frontline insights” series brings together perspectives from B2B marketing leaders who are navigating the industry’s challenges in real time. We’re exploring what’s working, what’s
B2B marketing frontline insights: Georgiana Floroiu on clarity as a competitive advantage, industry events as feedback loops, and learning speed over expertise.
Discover why many B2B marketing efforts fall short – lack of strategy, misaligned goals, low budgets, and poor tracking – and learn how to turn results around.
B2B marketing frontline insights: Ramona Joita on digital PR success, building brand stability, and why creativity separates leaders from AI users.
Richard Parsons on the 5 principles separating predictable growth from stagnation: fame, emotion, reach, and the 46/54 budget split that actually works.
Our “Frontline insights” series brings together perspectives from B2B marketing leaders who are navigating the industry’s challenges in real time. We’re exploring what’s working, what’s
